Inbound Marketing Specialist

iconIndia iconRemote OK iconFull-Time

About SquadStack

At SquadStack, we believe that a synchronous combination of Humans + AI is the future of work. We leverage technology to build sales-acceleration solutions for consumer companies across the globe.


Our Vision: Access to skilled work, for anyone, anywhere.


With our product SquadIQ: We are building an AI-driven Talent Marketplace for Inside Sales. We match India’s best sales talent & top consumer brands, to drive more conversions, leveraging our A.I.-driven remote sales platform.


We believe that longer-term, people >> product & profits and prioritize culture over everything else. We are looking for individuals with the right mix of hunger, passion, and cultural-fit to help us realize our vision of ‘re-imagining how work gets done’ while building a people-first organization.


We are a 150-people team, have raised ~$7.5M, and grown 10X in the last 18 months. We’re in a high growth phase – to exponentially grow culture, team, products, and revenue – in the next few quarters.

 

If you’re excited by this, come build SquadStack with us.

Job Description

What you’ll be doing

  • Develop and execute best-in-class marketing strategies through inbound channels and methods, including website, blog, webinars/online events, organic search, and paid ads in collaboration with the content marketing team.
  • Grow leads by converting website traffic through calls-to-action, landing pages, and inbound lead generation content assets.
  • Set up marketing automation nurture sequences/workflows on Hubspot.
  • Coordinate with the external technical vendor for website development/changes. 
  • Understanding analytics and data and using them to create/optimize inbound strategies.
  • Continually track, monitor, and optimize On and Off-page SEO opportunities.

What you should have

  • 2+ years of proven B2B inbound marketing experience to drive pipeline growth.
  • Experience in search engine optimization and marketing (SEO AND SEM) and expertise in web analytics and tracking.
  • In-depth working knowledge of Google Analytics, AdWords, LinkedIn Ads, Facebook, Twitter, etc.
  • Hands-on experience with marketing automation systems
  • Outstanding analytical skills
  • Excellent communicator and creative thinker, with an ability to write compelling marketing copy.
  • Ability to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders.
  • Strong attention to detail, project management, and organizational skills.
  • Self-starter who gets stuff done and done right.

KPIs

  • Website visitors
  • Number of leads
  • Conversion rate
  • Keyword rankings

Logistics

  • Compensation: Competitive + ESOP(s)
  • Location: Remote first
  • Joining Date: Tomorrow ;)

Why should you consider us seriously?

  • We believe that longer-term, people >> product & profits and prioritize culture over everything else. See Glassdoor reviews.
  • We are a well-balanced team of experienced entrepreneurs and are backed by top investors across India and the Silicon Valley (Chiratae Ventures, Blume Ventures, Abstract Ventures, Emergent Ventures; Senior execs at Google, Square, Genpact & Flipkart; Co-founders of Infosys, Snapdeal, Slideshare, Zomato, etc.)
  • Unlimited Leaves 💤
  • Freedom and Responsibility 🦅
  • Entrepreneurial Team 💪
  • Exponential Growth 📈
  • Healthcare (Physical & Mental Wellness) 😌
  • Work from Anywhere ⛰️🏖️