Sales Executive Job Description: Key Skills You Need

Sales executives help organizations sell products and services to business prospects for profit.. Sales executives are also required to maintain profitable business relationships with the current clientele by providing them with adequate guidance and responding to their queries.


3 Cr+

Customers Reached Out


2 Cr+

Earnings in the Last 3 Months



Happy Telesales Experts

Become an Inside Sales Rep at SquadStack in Easy 3 Steps

Download the SquadStack app, log in with your email and mobile, and complete all 3 steps to apply. Incomplete applications will be canceled.

Step 1
Grammar and Speech
Step 2
Online Training
Coachability and Sales
Online Training
Step 3
Personal Interview & KYC

The primary role of a sales manager or executive is to function as the first point of touch between businesses and their customers. Therefore, most sales executive job descriptions require candidates skilled in strong communication, marketing, and negotiation.

The role of good sales executives in a company cannot be overstated. Having a high-performing sales team allows companies to outshine their competitors. Apart from financial success, this team also plays a crucial role in building brand reputation and loyalty.

Knowing the roles and responsibilities outlined in a sales executive job description can help individuals understand whether it’s the right career option for them. A comprehensive and detailed sales executive job description also helps companies set the right objectives and requirements to assess candidates.

job desctiption

What is a Sales Executive Job Description?

A sales manager's responsibilities typically include marketing a company's products and services to directly grow revenue and reach sales targets.

Therefore, the primary goal of a sales and marketing executive job description is to effectively outline the scope of responsibilities and skills required for the position.

Here’s an example of a real estate sales executive job description:

“We are looking for a highly motivated and competitive sales executive to join our real estate agency. The position involves:

  • Making sales calls to prospective buyers
  • Maintaining and updating CRM
  • Creating monthly reports
  • Generating leads
Telecaller Job description

Key Roles And Responsibilities of a Sales & Marketing Executive Job Description

A sales executive is essential for a company’s revenue growth. They play a key role in driving sales by closing new clients and maintaining healthy and profitable relationships with existing ones. 

Since this is a client-facing role, sales and marketing executive job descriptions also outline the need for excellent communication and negotiation abilities.

Sales managers usually operate in one of the following categories:

  • Business-to-business sales (B2B) like IT and enterprise sales. 
  • Business-to-customer sales (B2C) like retail or automobile sales
Roles and Responsibilities in a Telecaller Job

Common Roles And Responsibilities For B2B & B2C Sales Executives

  • Set up meetings and calls with prospective clients.
  • Create monthly reports and presentations with sales data.
  • Act as a primary touchpoint between the company and customers.
  • Gather feedback from customers.
  • Advise the product team with relevant data for upcoming updates and developments.

Roles And Responsibilities In B2C Retail Sales Executive Job Description

  • Understand customer requirements and pain points to position a sales pitch adequately.
  • Build and maintain a healthy relationship with existing clientele.
  • Respond to incoming customer inquiries and calls.
  • Gather relevant information about the target audience and market segments.
  • Address objections that hamper buying decisions.

Roles And Responsibilities In B2B IT Sales Executive Job Description

  • Deal with high-ticket clients like CFOs, CEOs, and similar decision-makers in target companies.
  • Conduct product and technology demonstrations for prospective clients.
  • Negotiate business contracts and close deals.
  • Qualify leads identified by the marketing team and create a detailed down-the-funnel map for every prospect.
  • Attend industry events and workshops for product demonstrations and presentations.

Skills Required

Apart from listing responsibilities, a customer sales executive job description must also outline the skills required for the position.

These include:

  • Exceptional communication and interpersonal skills.
  • Good listening skills with special attention to detail.
  • Proven experience with sales.
  • Fluency in English, Hindi, or local languages (depending on the need of the business). 
  • Goal-oriented with efficient decision-making ability. 
  • Proficiency in CRM software is a plus.
Telecalling Job Market

Top Sectors Which Require Sales Executives

In a dynamic and prolific business landscape, the role of a robust sales executive is substantial. An analysis by McKinsey shows that the top 25% of businesses had more than 2X ROI compared to the bottom 25% – all thanks to their sales teams and strategies.
Therefore, the demand for skilled sales executives is increasing in every industry to build and sustain profitable businesses. Here are the top sectors employing sales and marketing executives:

Real Estate Sector

Customer sales executive job descriptions in the real estate sector usually include everything - from marketing to finalizing paperwork. Sales managers are typically tasked with coordinating appointments, meeting prospective clients, and negotiating deals.

Retail Sector

Retail sales executives assist customers with buying decisions. They are required to guide the customer through the marketing or sales funnel by providing excellent customer service and addressing any challenges that buyers might face. 

Automotive Sector

Automotive is one of the fastest-growing consumer segments that employ sales managers. An automobile sales executive job description includes managing potential leads and presenting exciting value propositions for available vehicles. 

Banking and Finance Sector

The role of a sales executive in the financial sector is more analytical and detail-oriented. In this dynamic position, bank sales executives scan customer portfolios to identify business opportunities. Their role also includes informing the target audience about the bank's new services and offerings. 

Technology Sector

The technology and IT sector employs sales executives to deliver demonstrations and presentations for clients and industry events. Their job description also includes providing after-purchase customer service.

Healthcare Sector

Job descriptions for sales executives in healthcare typically include scheduling and handling appointments. Senior and skilled sales managers in the sector are also employed to present products and innovations to clients, pharmacists, and medical professionals.

Media Sector

In the media sector, sales executives sell advertising spaces to potential advertisers. They function as a communication link between the advertiser and the in-house media team to ensure that client requirements are fulfilled adequately. 

Fashion and Optical Sector

Sales executives working in the fashion and optical industry process orders and re-orders. They regularly update inventory levels and handle distribution-related and logistical problems. Optical sales executive job descriptions are tailored to meet special requirements, including having prior knowledge about eyewear products and accessories.

Travel and Hospitality Sector

One of the highest demands for sales managers and executives is found in the travel and hospitality industry. The role generally includes selling and promoting various travel packages and services. Travel sales executives can also be required to specialize in a particular vertical, such as sports tourism.

Sample Resume For Sales Executives

A good sales executive resume is your sure-shot opportunity to stand out in a sea of applicants. It helps communicate your strengths and skills to employers or recruiters. This sample will guide you in writing a comprehensive resume specifically tailored to a sales executive job description.
A resume for Jacqueline Thompson, a sales executive with 3 years of experience.

Salary And Compensation For Sales Executives At SquadStack

If you’re looking to start your career as a sales executive, you are in the perfect place. With SquadStack, you have the luxury of working and earning right from the comfort of your home.
Here are the details of the salary and compensation provided to sales executives at SquadStack:
  • Consistent income stream of ₹ 14,000 to ₹ 22,300 (No Work, No Pay) every month.
  • Convert more and earn higher! Get rewards for every successful conversion you make.
  • Get conversion bonuses of over ₹ 40,000.
  • Boost your career prospects by working with big brands like Upstox, Edelweiss, Traya, Flipkart, and more.

Success Stories of SquadStack Sales Partners 

In the words of our Sales Executives 

“Home is my comfort zone and SquadStack gave me a chance to earn from my comfort zone, while being able to take care of my kids and my family.”

Salma Burhan

Salma Burhan

Telecalling Expert

“For me, financial freedom is also about job satisfaction, and working at SquadStack gives me that.”

Riya Rai

Riya Rai

Telecalling Expert

“Yahan par flexibility milti hai kaam karne ki, hum kahi par bhi, kabhi bhi kaam kar sakte hain.”



Telecalling Expert

“Aap independent ho, apni khud ki kamaai kar rahe ho aur apni family ke saath time bhi bita rahe ho. Iss se badi baat kya ho sakti hai aap ke liye?”

Anushree Hemanth

Anushree Hemanth

Telecalling Expert

Frequently Asked Questions

1. Is it possible to perform sales executive duties from home?
2. How do I become a Sales Executive at SquadStack?
3. What is a sales executive job description at SquadStack?
4. How many hours do I need to work every day?
5. What other benefits do I get from working with SquadStack?
6. How will I get paid for my services?