Telemarketing Services Provider in India

Telemarketing services help reach and engage your audience and go beyond sales to include lead generation and surveys for effective marketing.

January 10, 2024


7 Minutes

Prerna Bhandari

Prerna Bhandari

Telemarketing Services Provider in India


Telemarketing services help your business reach its target audience through outbound and inbound calls, creating awareness about their products and services. However, these call center telemarketing services extend beyond selling products through voice phone calls. These telemarketing companies also assist in lead generation and management, setting appointments, conducting surveys, and gathering information.

Telemarketing can be conducted by companies directly or outsourced to specialized telemarketing third party agency. It is the process of reaching out to people through multiple channels integrated into the CRM system. This serves as a way to market products and services through continuous outreach efforts. Companies take assistance from B2B telemarketing service providers to cater to this need.

To outsource the best telemarketing services in India, book a demo with SquadStack.

Aim for a better call center experience for your business

Which Type of Services Are Useful For Telemarketing?

Are you tired of waiting to generate qualified leads for your business? Are you patiently hoping for people to discover your business and its products and services? Well, which type of services are best for your business? Let's explore the different types of telemarketing services and how each contributes to the growth of your business.

Inbound Telemarketing Services

Inbound telemarketing is a process where customers reach out to the business with the goal of connecting and getting their queries resolved.

Inbound telemarketing services involve efficiently handling incoming calls from customers. When you have a thriving business, your customers will call for various reasons. The reasons may vary, from needing information about products and services to raising an issue.

Squadstack's dedicated agents excel at tackling calls by providing information and assisting your customers promptly. Their utmost accuracy and understanding level help in promptly solving customer queries. Furthermore, we identify the opportunities for cross-selling and upselling, which yield more revenue.

Outbound Telemarketing Services

Outbound telemarketing involves businesses forming a direct connection with customers, primarily aiming to market and sell their products. The objective is to generate continuous leads, providing tangible results for the business.

SquadStack’s telecalling agents assist in outbound telemarketing by proactively reaching out to potential customers. Telemarketing agents provide a walkthrough of the business's products and services by engaging with the audience to create awareness.

When it comes to outbound telemarketing, our agents are highly trained and able to access quality leads. With communication and persuasive skills, they aim to deliver top-notch results.

Virtual Assistant Telemarketing Services

Virtual telemarketing assistants support businesses by replacing their in-house teams. They offer high-quality services, providing a competitive edge in the market. Virtual agents handle various core tasks, including outbound telemarketing, cold calling, lead generation, appointment setting, etc.

The integration of AI into the system helps automate routine tasks such as general inquiries and information gathering, enhancing overall efficiency in telemarketing processes.

Lead GenerationTelemarketing Services

Lead generation telemarketing focuses on creating prospects for the business, helping generate leads, filling the sales pipeline, and converting those leads into customers. Using available data, they target high-quality leads, engaging with them through omnichannel outreach and continuous follow-up.

SquadStack uses technology and omnichannel outreach to establish connections. Our technology assists in lead prioritization and scoring, which drives superior results for your business. The service ensures a focused approach to identifying and qualifying leads for optimal conversion rates.

Advantages And Challenges Of Telemarketing Services

Telemarketing services help businesses reach their ultimate goal, i.e., marketing and raising awareness about their products and services. However, everything has its pros and cons so do telemarketing services. Here are a few advantages and the challenges for the same.



Building Rapport

Real-time interactions help build rapport with customers. It allows direct communication, which helps in effectively addressing concerns.

Data Security Concerns

Telemarketers use various software containing customer data. This may raise concerns about security and potential data breaches if the software is not protected carefully.

Increased Sales Efforts

Telemarketers double down on their outreach efforts, which helps them connect businesses with a broader audience and increase chances of lead conversion.

Agent Burnout

Continuous engagement through calls and messages may lead to agent burnout, especially when customers are unresponsive.

Real-Time Feedback

Telemarketing generates real-time customer feedback by addressing concerns to improve existing products and services.

Technology Dependence

Various tools and technology streamline telemarketing operations, leading to high dependence on them. Because of this, businesses have to make substantial investments in installation and updates.

Lead Generation

The primary aim of telemarketing services is lead generation. Agents connect with prospective leads, analyze communication flows, and intensify efforts to qualify and convert leads.

Time zone differences

This may cause disturbance to customers as agents may try to connect during unconventional times. This potentially impacts missed lead-generation opportunities.

How Telemarketing Services Help Your Businesses?

Below, we have outlined how we have helped leading businesses by addressing their pain points and aiding in their growth. Here are ways in which telemarketing services can benefit your business:

Lead Generation by Reaching out to Potential Clients

Telemarketing is an effective method for generating leads. Skilled telecalling agents can engage potential customers directly, qualify leads, and create opportunities to sell products or services.

Setting Appointments with Potential Clients

Many companies use telemarketing services to schedule appointments with potential clients or leads. The qualified leads shortlisted by appointment booking campaigns are then transferred to the sales team for a final conversion demo, increasing the chances of successful conversion.

Product or Services Promotion

Telemarketing services are employed by businesses to promote their products or services directly through voice phone calls. Call center representatives highlight features, benefits, and special offers among potential customers.

Cost-Effective Communication with Leads

Telemarketing can be a cost-effective way to reach a large audience compared to other marketing channels. It allows for personalized communication and immediate response.

Brand Building through Positive Interactions

Regular interactions with customers through telemarketing can contribute to brand building. Positive and engaging conversations create a favorable perception of your brand in the minds of consumers.

Cross-Selling and Up-Selling

Telemarketing provides opportunities to introduce customers to additional products or services (cross-selling) or encourage purchasing higher-value items (up-selling).

Let us illustrate how telemarketing services can help businesses with an Example:

SquadStack helped Medfin achieve its business goals. It provided screened and vetted telecallers, which increased their appointment bookings by 25% and improved connectivity by 86%.

SquadStack provided them with assistance in B2B telemarketing services and helped them generate leads by employing marketing campaigns. Along with this, our easy-to-navigate analytics dashboard provides complete data visibility and control.

Check out the SquadStack x Medfin success story. How SquadStack helped Medfin to grow!

Another success story involves SquadStack helping a leading D2C personal care brand increase its conversion rate. Through effective cart abandonment follow-ups, high connectivity, and a response time of less than 24 hours, SquadStack telecallers connected with their customers. Their connectivity increased by 87%, with an average conversion rate of 11%, and their ROI multiplied by 8 times.

Check out the SquadStack x D2C Brand success story. How SquadStack helped D2C Brand to grow!

Why SquadStack Should Be Your First Choice?

Answering this question is a no-brainer. SquadStack has been a trusted business telecalling partner for over eight years. We carry years of expertise and credibility in providing telemarketing services through our customer service agents.

Extensive Industry Experience

As discussed earlier, SquadStack has assisted leading businesses across diverse industries, including brokerage, e-commerce, lending, education, and health & well-being. We are trusted by top companies as we have established ourselves as a reliable outsourcing partner with a proven track record.

AI Technology-Powered Solutions

Being a tech-first platform, SquadStack leverages AI technology to enhance productivity and ensure better connectivity for your business. Our integrated omnichannel outreach, lead prioritization methods, analytics, and quality monitoring form part of an integrated full-stack system. We also leverage cold calling tools, simplifying the telemarketing process.

Skilled Telecalling Agents 

With a workforce exceeding 10,000 telecallers, SquadStack has a highly trained, screened, and vetted team of telemarketing agents. We prioritize staying up-to-date with the latest tools and technology by providing relevant training to our agents. Regular mock calls, OJTs, and productivity tracking ensure our agents are always at their best.

Our Experience 

At SquadStack, your sales and business operations are in the hands of our skilled virtual assistant telemarketing agents with extensive experience. We provide effective lead management, improved connectivity, operational automation, and continuous monitoring processes to optimize business outcomes.

Competitive Pricing

At SquadStack, we follow a usage-based pricing model. It implies that you only pay for the productive, connected minutes. With 100% productivity and top-notch connectivity, you can leverage our B2B telemarketing services to improve your business’ revenue. This is definitely a win-win situation as you can avail these services with no fixed seat costs at all.


What is a telemarketing service?


Telemarketing services involve reaching people through various channels to market products and services, providing a direct line of communication.

What are telemarketing services examples?


Telemarketing services examples include outbound calls for awareness, inbound calls, lead generation, appointments, surveys, and information gathering, etc.

How to ensure effective call center telemarketing services?


Call center telemarketing services use software for efficient inbound and outbound calls, utilizing AI for tasks like routing and recording to enhance communication.

Do call center services come under telemarketing services in India?


Yes, call center services are a type of telemarketing service in India involving efficient call management using specialized software and AI technology.

What are the advantages and challenges of telemarketing services?


Telemarketing services offer improved customer relations, increased sales efforts, real-time feedback, and lead generation. Challenges may include agent burnout, data security concerns, technology dependence, and time zone variations.

The search for a telecalling solution ends here

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