Featured in Times of India: How AI + Human Expertise is Revolutionizing Telecalling
Read Full Article
One of India’s leading private universities, Amity is known for its multi-campus presence, world-class infrastructure, and high student engagement across disciplines.
Every year, Amity University receives tens of thousands of inquiries across its campuses. However, during peak admission season, i.e., from April to September, the lead volume spikes nearly ten times.
Despite strong inbound call centers on each campus, Amity faced a critical challenge: internal teams couldn't keep up. High-priority leads were slipping through the cracks. Form fills lagged behind. And the digital marketing ROI wasn’t translating into actual admissions.
Amity was generating quality leads, but connecting with them consistently and converting them into completed application forms was falling short due to:
The Associate Director, Pabitra Chakraborty, who was brought in to manage outsourcing, states that he found performance gaps, and that "Internally, we were averaging 30–40% connectivity and struggling to scale."
To bring structure and scale to Amity’s admissions outreach, SquadStack implemented a high-precision, outbound-focused telecalling solution:
100% of leads were contacted with a prioritized, high-discipline follow-up cadence
Focused on reaching and engaging every prospective student efficiently
Trained agents guided prospects through the application journey, reducing drop-offs
Calls supported by WhatsApp, SMS and Email to maximize reach
Real-time analytics and lead coverage insights helped improve conversion outcomes
"SquadStack gave us better connectivity, better student engagement, and ultimately better conversion."
Associate Director, Amity University
"In just two weeks, we saw connectivity go from 30–40% to almost double. And when you talk to more leads, you convert more leads. Simple as that."
With SquadStack, Amity has unlocked a scalable, structured admissions outreach model. One that not only keeps up with lead volume but turns it into real results.
SquadStack is a full-stack customer experience platform that helps businesses engage, qualify, and convert leads at scale. From education to fintech, leading brands trust SquadStack to drive results where it matters most, on the frontline.
Book a demo to understand how we can help your business grow with our unique blend of AI and Human Expertise!