Leading Consumer BNPL Platform Leverages SquadStack to Boost Conversions by 40%

The fully managed network of on-demand sales experts & A.I. driven outreach helped the company onboard new campaigns, and boost their connectivity and sales.

145+
Campaigns
63L+
Leads Processed
86%
Connectivity

Introduction

One of India's Largest Buy Now, Pay Later Platform

It is one of the country's largest and fastest-growing consumer lending companies and acquires customers through various channels.

The platform uses mobile technology, digital banking, and A.I., puts consumers in touch with their lending partners, and manages their credit for them, making life more affordable and convenient for millions of Indian customers. 

Even though the Buy Now, Pay Later (BNPL) market remains at a nascent stage in India, the platform is rapidly showing traction in this market.

Challenges

Growing with a Limited In-House Team

With multiple marketing channels, the platform gets many leads. But converting them and scaling that process can be a challenge. When you want to explore and onboard new campaigns, it is often difficult to bring out a group of in-house people for sales calls. 

Availability of telecallers
To onboard new campaigns, the company needed the availability of agents for 12 hours every day which was difficult to achieve.

Customer satisfaction 
With the in-house team, the customers had to wait until the next day if they required any in-app and on-call assistance beyond the working hours of the agents. 

Scaling Up 
It was difficult for the in-house team with their limited capacity to cater to the rising sales volume and increasing demand. Scaling the team was a massive challenge as sales hiring, and training cycles can take several months to complete.

Because you gave us that coverage with the required capacity, we realized we could outsource this and have a happy customer experience instead of doing it in-house.

Anonymous Speaker

Leading Consumer BNPL Platform

Solution

Choosing a Smart Solution for Sales Outsourcing


SquadStack
is a large network of fully managed on-demand telecallers experts powered by A.I. Given their increasing demand and sales volume, the company explored SquadStack's outsourcing solution to boost their conversions and get the flexibility of scaling according to their needs. 

Managing and expanding their in-house sales team would have been challenging with the rapidly growing sales volume. With SquadStack, they could outsource their sales requirements, such as collection calls and document verification, and not focus on training the agents. This helped them boost the productivity of their in-house sales team by up to 65% by only speaking to qualified leads.

Benefits

Helping the Company Scale Their Sales Needs

Flexibility
In some months, based on the needs of the campaigns, the requirements were down by 50%, while in some, they were higher by 200% — SquadStack offers the flexibility to scale up or down within a week.

Superfast Setup  
The team covered every aspect of signing up to go live in just 72 hours and took care of the complete training to help them onboard new campaigns quickly.

Customized Dashboard 
The Analytical Dashboard gives a comprehensive report of the completed and pending tasks for the day and the connectivity rate, ensuring greater visibility, trust, transparency, and control.

The expert callers are very efficient. They make sure to follow any feedback or script shared with them and are very innovative. SquadStack has created an impact and delivered great results, and our conversions have grown.

Anonymous Speaker

Leading Consumer BNPL Platform

Results

145+ Campaigns & 63 Lakh+ Leads Processed with SquadStack

Right from their first NACH campaign, where the telecallers were required to pursue leads to upload/email their signed NACH Mandate form through their account, SquadStack helped the company achieve a whopping 30-40% increase in their conversion rates.

SquadStack onboarded 35 campaigns in December '21 and processed more than 13 lakh leads. The team played a pivotal role in the big season sale during the festive season. SquadStack helped many customers take loans easily by optimizing their journey on the company's platform.

SquadStack has been a great platform for us. The Custom Analytical Dashboard helps me see the summary of all the campaigns. You’ve helped a lot in giving us a good capacity and enabled us to quickly onboard many campaigns.

Anonymous Speaker

Leading Consumer BNPL Platform

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