How to Write a Perfect Telecalling Script





May 30, 2023

How to Write a Perfect Telecalling Script

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According to research by the Brevet Group, it takes an average of 8 call attempts to reach a prospect. 

An average sales representative makes 52 calls daily; only 1% usually lead to actual conversions. What can make a difference is a telecalling script tailored to your target audience's needs and focuses on clearly communicating your message and its desired outcome. 

To help you pen down the perfect telecalling script and ace your calling game, we have listed some key steps you need to follow to write a script. 

5 Steps to Write a Perfect Telecalling Script 

Identify the purpose and the goal of the call 

The first and most important step is that your agents fully understand the product or service they want to sell. This will make it easier to identify the purpose of the call and the goal you want to achieve. It could be to introduce your product or service, welcome them onto the platform, schedule an appointment, or gather information and feedback. 

Personalize your scripts

Personalization can set your brand apart when it comes to any form of communication with your customer. Research your audience and customize telecalling scripts according to their needs and interests. This will make the conversation more effective and capture a better response. Regional languages can make customers feel more comfortable and willing to converse.   

Keeping it simple

Build a powerful introduction to your call but keep the script straightforward. Industry jargon and complex language can be complicated for your customers to understand. 

Listen to your customers

Even if you have a script ready, your customers will have questions you may only sometimes be prepared for. It is important to carefully listen to them, use a friendly and professional tone, adapt to their responses, and take a genuine interest in their queries to reassure them they will be answered. This helps you build rapport and establish trust. 

Include a Call to Action

This is the most critical part and ties back to your first step, where you need to have a goal in mind for your call. Include a call to action that clearly explains the next steps for your customer. This could be to schedule an appointment, remind for loan repayment, or call a specific number for more information. 

Keeping these five points in mind, you will be able to perfect your telecalling script. To make it easier, we have shared a sample script flow to get your ball rolling.  

Sample Call Flow to Help You Write Better Scripts

Too caught up to do it yourself? Try our fully managed telecalling stack.


How many call attempts does it take to reach a prospect on average?

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According to research by the Brevet Group, it takes an average of 8 call attempts to reach a prospect.

How many calls lead to conversions for an average sales representative?

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An average sales representative makes 52 calls daily, but only 1% usually leads to actual conversions.

How can a telecalling script make a difference in sales calls?

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A well-crafted telecalling script can help clearly communicate your message and desired outcome, increasing the effectiveness of your sales calls.

How can personalization enhance telecalling scripts?

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Personalization helps set your brand apart and makes the conversation more effective by addressing the specific needs and interests of your customers.

What is the significance of including a call to action in the script?

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A call to action provides clear guidance to customers on the next steps to take after the call.

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