July 20, 2023
7 Minutes
‘Sales’ is a well-known term for everyone. It is the fundamental concept of any business. Sales is the means of developing and scaling a business. It makes the company profitable. But what is sales in BPO? and What do we mean by B2B sales? To better understand BPO sales, let us start with the basics.
When we exchange a commodity or provide a service for a sum of money, the process is known as Sales. However, the sales in BPO are slightly different from the common B2C (Business to Customer) ones. Read this article to understand the meaning of BPO sales and the steps involved in the process.
How is a BPO different from Call Center?
BPO Sales Meaning: Ever wondered how businesses operate while focusing on their core strengths seamlessly? That's where BPO sales come into play!
But what is sales in BPO? Well, it is all about providing businesses with the support they need to streamline their operations. It is when a company carries out activities for another business and charges them a set amount.
For example, a BPO company provides customer support services to its client (another business). Now, a team of Customer Service Executives from the BPO vendor will handle their customers, resolve their issues and maintain a positive relationship with them on the client's behalf.
BPO sales aid the outsourcing partner in marketing its services to businesses that require them. The BPO sales process is what drives revenue for the company. It must be both systematic and efficient. Let us go through the 7 steps in the sales process in BPO.
BPOs follow these 7 steps in the sales process in BPO to deliver the best outsourcing solutions to their clients. It helps them build a relationship based on trust and reliability. Moreover, it ensures the growth and success of their business in the long term. Now that you know what sales and its process are in BPO, you can leverage outsourcing and boost your revenue!
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The sales process in BPO (Business Process Outsourcing) refers to providing services like customer support, marketing, finance, technical support etc., to other businesses. It includes prospecting leads, communicating with them and offering appropriate solutions, negotiating the terms of the agreement, and finalizing the contract.
In a call center, sales refers to reaching out to potential customers via phone calls and offering them a product or service. Strong communication and marketing skills are crucial to make a sales call successful.
BPO (Business Process Outsourcing) is the process of hiring another company to perform secondary or non-core business activities so that it can focus on its core business. These activities include finance, marketing, IT services, customer services, data entry, HR services, content management, etc.
Some examples of the types of sales are E-commerce sales, B2B (Business to Business) sales, B2C (Business to Customer) sales, Channel sales, Inside sales, Retail sales, and Direct sales.
Business to Business (B2B) sales involve exchanging products or services between businesses. They may include commodities purchased wholesale, services like IT, marketing, customer services, or SaaS (Software-as-a-Service) based solutions.