The Power of Sales Outsourcing: Meaning and Benefits

Learn about the meaning and advantages of outsourcing sales. Discover the power of sales outsourcing in achieving rapid business growth. Find out if you should outsource your sales process.

January 3, 2022


8 min



The Power of Sales Outsourcing: Meaning and Benefits


You're on track to grow your business when you align your team with proficient sales outsourcing partners capable of enhancing conversions. In today's business landscape, companies constantly seek innovative ways to increase sales by streamlining their sales operations and using modern technology solutions like machine learning and artificial intelligence

Reaching a large number of quality leads in a short span, scaling up and down telecalling sales campaigns, addressing quality issues, and hiring top salespeople are a few challenges that hinder sales and operations campaigns, thus hampering the company's growth. One increasingly popular strategy many businesses are considering is hiring a specialized sales outsourcing team instead of setting up an in-house sales team.

Outsourcing your sales and operations to India's most trusted sales outsourcing platform, SquadStack can provide complete freedom from hiring trained experts, worrying about software setup, checking quality issues while conducting inside sales calls, and high attrition. SquadStack has aided numerous large enterprises such as Angelone, Upstox, Bajaj Finserv, Redbus, Aakash, and many other small startups in scaling up and down sales campaigns, effectively reducing sales costs.

What Is Sales Outsourcing?

Sales outsourcing happens when a company hires another company to perform its sales process. Hiring the right outsourcing sales partner frees your company to focus on core operations and saves resources for hiring and training an in-house sales team. It can reduce your workload, bring in sales experts, and allow you to use your time and resources for other vital activities.

Also read: What is BPO (Business Process Outsourcing)?

Why is SquadStack India's Most Trusted Sales Outsourcing Platform?

Whether a small business or a large MNC, outsourcing non-core activities is a common strategy in the fast-paced and dynamic business world; selecting the appropriate sales outsourcing partner for your business needs can be challenging. SquadStack is one of the top sales outsourcing companies in India, and it has highly skilled and trained sales experts who can take care of calling sales needs.  Many businesses opt to outsource their sales operations to BPO Squadstack to streamline costs and focus on core activities. 

sales outsourcing by squadstack

Thorough Sales Training and Guided Scripts: Our telecallers undergo rigorous assessments that evaluate theoretical knowledge, English proficiency, and app familiarity. Personal interviews gauge candidates across various criteria, followed by campaign-specific training tailored to specific business and industry needs. Our script builder technology assists telecallers by providing information and potential FAQs from customers to ensure satisfactory customer service.

Trained And Vetted Agents

Lead Management and Omnichannel Outreach: Squadstack offers robust lead management and omnichannel outreach solutions, employing a system-driven approach that includes DND checks, prioritization, dynamic workflows, connectivity optimization, lead matching, omnichannel outreach, and fraud prevention.

System Driven Omnichannel Outreach

Advanced Quality Analytics: We provide in-depth analytics and actionable insights to enhance campaign control. Gain visibility into weekly and monthly campaign metrics, including leads, calls, quality, and conversions. Monitor campaign performance, track lead outreach activities, access omnichannel lead journeys, optimize marketing spends, evaluate agent productivity, and ensure compliance with AI-driven quality monitoring.

Quaity Analytics

Agent Management Dashboard: SquadStack's agent management ensures skilled and efficient telecallers undergo rigorous screening and comprehensive training to streamline outreach processes and help with quality monitoring. The benefits include improved caller productivity, enhanced performance, and seamless customer interactions.

Agent Management

Why Choose SquadStack over Other Sales Outsourcing Partners?

Choosing the perfect outsourcing partner is an important decision that can impact your company's growth. Squadstack’s expertise in the telecalling industry and excellent tech stack make it a perfect fit for your telecalling needs. Let’s look at the reasons to choose Squadstack:

Scalability: Squadstack offers flexibility to adjust your telecalling team size according to your needs, ensuring resource utilization without the problem of hiring or downsizing in-house teams.

Productivity Enhancement: With a pay-per-connected-minute model, we incentivize agent productivity, maximizing your ROI while maintaining high-quality customer interactions.

Robust Security Measures: Unlike other BPO partners, Squadstack prioritizes security, implementing strong measures to safeguard sensitive data and maintain compliance with industry regulations.

Comprehensive Training and Assessment: SquadStack's telecallers undergo campaign-based training and assessments to ensure proficiency and effectiveness.

Advanced Analytics and Reporting: With Squadstack, you can access an analytics dashboard and in-depth reporting, providing valuable insights to optimize your telecalling strategies and drive better business outcomes.

sales outsourcing Image 2

Various Types Of Sales Outsourcing

All business have their unique needs and requirements. Some might need a hand in inside sales; some might need help in the collection process; others may require support in B2B sales, and so on. And so, there are various types of sales outsourcing to fulfill the various requirements and objectives of businesses. Let’s go through them and see what each one entails.

Lead Generation Outsourcing

Suppose you want to generate leads for your business. The team will ease your initial tasks of reaching potential customers using cold calling, social media, email marketing, etc. Your in-house sales team can then engage with the leads and convert them.

Inside Sales Outsourcing

When you want the sales function to be carried out by sales professionals, you can choose inside sales outsourcing. Here, the entire sales process is taken care of by experts. The external team works efficiently on lead qualification, nurturing, and closing deals.

Field Sales Outsourcing

In-person meets have the effect of personal touch, helping to build and improve rapport with companies. In field sales outsourcing, the sales team meets clients face-to-face and closes deals. It is commonly used for B2B sales and fosters strong business relationships.

Channel Sales Outsourcing

Here, a third-party channel or reseller sells your products or services. The external partner performs distribution, marketing, and selling functions for you. This offloading helps businesses focus on production and core activities.

B2B Sales Outsourcing

If you want professional help for specific sales functions like telemarketing, social media sales, or sales training, you can leave them to the outsourcing team and focus on growth.

Specialized Sales Outsourcing

Sales is a vast department and has many functions. Specialized sales outsourcing involves hiring third-party professionals for particular sales functions. For example, outsourcing your telemarketing, social media sales, or sales training to the respective experts.

Full Sales Department Outsourcing

Some businesses outsource their entire sales department, giving the external team full responsibility for sales operations and results. This is an all-around solution if you are looking to offload the entire sales process.

Read More: Inbound Call Centers: Benefits, Challenges, and Strategies

International Sales Outsourcing

Want to enter international markets? You can partner with a sales outsourcing firm with expertise in the target countries. They'll help you steer cultural differences and sales strategies specific to those markets.

 Objective of Sales Outsourcing
Image - Objective of Sales Outsourcing

Advantages of Sales Outsourcing

“Why outsource sales?” Well, we have a solid answer. Read below the benefits offered by top sales outsourcing companies, and you will realize that outsourced teams bring in many tools and strategies that fast-track your business growth and offer invaluable insights to reach a broad spectrum of audiences.

  1. Cost efficiency: Save your money, time, and effort as you won't need to hire and train an in-house sales team. A sales outsourcing firm will provide you with a well-trained sales staff to carry out the sales process for your business.
  2. Flexibility: With the sales process outsourced, your business can free up resources to focus on other departments and drive growth. It's like having more room to spread your wings and soar.
  3. Specialization: Outsourcing services gives you access to many skilled sales professionals who know the sales game inside out. They'll handle the sales process with expertise and bring in better results. That's a win-win!
  4. Profitability: When you combine the efficiency of the outsourced sales team with your in-house crew, your revenue and profits can skyrocket.
  5. Customer Satisfaction: Happy customers equals successful business! Sales outsourcing can work wonders for boosting customer satisfaction, creating a strong brand image, and building a solid reputation.
Advantages of sales outsourcing
Images - Benefits of Outsourcing for Sales

Best Sales Outsourcing Company in India

Whether it is a small business or a large MNC, outsourcing non-core activities is a common strategy in the fast-paced and dynamic world of business. Due to high demand, there are many sales outsourcing companies in the industry. And so, choosing the right one for your business is a tricky task.

SquadStack is one of the top sales outsourcing companies in India. With highly-skilled and trained professionals for telecalling, it can take care of calling needs. SquadStack's AI (Artificial Intelligence), automation tools, and CRM (Customer Relations Management) integration can help your company lead the industry, just as many of its clients have done.

We have helped many companies drive revenue, and increase profits and growth rates. Business giants including Upstox, Delhivery, Moneyview, Choice, Udaan, and many more trust SquadStack for their telecalling needs. Read customer stories of Squadstack to know more!

Best Sales Outsourcing Company in India
Image - 'Squadstack' Best Sales Outsourcing Company in India

Outsourced Sales Firm Work with in-house Team

If you do not have an internal sales team, then you will need to set up a meeting with the relationship manager of your outsourced group and establish clear expectations. Talk to your outsourced group about the larger patterns and trends in your industry when you begin your relationship. Together, you can define key execution points, create a handover between internal and external team members and determine the best way to stay focused.

Outsourced sales companies with exceptional experts can track triumphs and issues. They will then make a feedback loop to target customers in a specific way. Outsourced sales teams can bring new ideas and freedoms when it comes to improving your business processes. They will then execute these effectively.

Sales outsourcing image 3


By now, you have understood the meaning and benefits of sales outsourcing and if it is what your business needs. When you outsource your sales and marketing, you leave the matter to the experts and get ample time and resources to concentrate on other important aspects of your business. With sales outsourcing, you expand your reach, get more prospects, and drive more conversions.

Squadstack, India's most reliable partner for Telecalling, offers no fixed costs, the best connectivity, and analytics. Book a demo with SquadStack to fulfill the sales outsourcing needs.


What is an outsourced sales firm?


An outsourced sales firm is a third-party partner that businesses can hire to help increase prospect generation, nurture leads, and move clients through the sales funnel. They provide external support and expertise to accelerate business growth.

Is sales outsourcing cost-effective?


Yes, outsourcing sales is cost-effective compared to maintaining an in-house sales team. The cost of hiring, onboarding, and training an in-house team can be significant. Outsourcing allows you to leverage the expertise of an experienced sales team without the overhead costs.

How can outsourcing sales help me expand my business?


Outsourcing your sales allows you to leverage the expertise and resources of an external partner. This enables you to reach a broader audience, generate more prospects, and drive conversions. It gives you the time and flexibility to concentrate on other essential aspects of your business's growth and scale up and down your campaigns without impacting your in-house workforce.

Can an outsourced sales firm help improve my sales processes?


Yes, an outsourced sales firm can bring new ideas and opportunities to the table to enhance your sales processes. They can identify areas for improvement, track successes and issues, and provide actionable insights to your product and marketing teams to optimize their current processes and achieve better results.

Why should I hire an outsourced sales firm?


Partnering with an outsourced sales team gives you a competitive edge. These firms have sales experts who excel at converting leads into sales. They can focus solely on making connections and delivering better sales results, helping you save time and resources.

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