Senior Performance Marketing Manager (B2C)

iconIndia iconRemote OK iconFull-Time

About SquadStack

At SquadStack, we believe that a synchronous combination of Humans + AI is the future of work. We leverage technology to build sales-acceleration solutions for consumer companies across the globe.


Our Vision: Access to skilled work, for anyone, anywhere.


With our product SquadIQ: We are building an AI-driven Talent Marketplace for Inside Sales. We match India’s best sales talent & top consumer brands, to drive more conversions, leveraging our A.I.-driven remote sales platform.


We believe that longer-term, people >> product & profits and prioritize culture over everything else. We are looking for individuals with the right mix of hunger, passion, and cultural-fit to help us realize our vision of ‘re-imagining how work gets done’ while building a people-first organization.


We are a 150-people team, have raised ~$7.5M, and grown 10X in the last 18 months. We’re in a high growth phase – to exponentially grow culture, team, products, and revenue – in the next few quarters.

 

If you’re excited by this, come build SquadStack with us.

Job Description

What you’ll be doing

  • Creating & optimizing campaigns across the digital landscape: Facebook AdWords (Search, Display), Youtube, LinkedIn, Twitter etc.
  • Performing A/B testing & ROI optimization.
  • Implementing programmatic advertising campaigns.
  • Exploring other digital channels & new media (blog networks, native advertising).
  • Collaborating with the content team & providing data insights.
  • Ad copywriting, testing and campaign optimization.
  • Setting up and optimizing Google Analytics goals and tracking/conversion pixels.
  • Extensive reporting & data analysis based on metrics that matter.

What you should have

  • 3+ years of experience in performance marketing for consumer products.
  • Hands-on experience in Google Analytics, Google Tag Manager and/or other tracking software.
  • Google AdWords and Analytics certifications.
  • Hands-on experience with marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns).
  • Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising.
  • Programmatic advertising experience.

Logistics

  • Compensation: Competitive + ESOP(s)
  • Location: We are a remote-first/ hybrid organization inviting applicants from all over India
  • Joining Date: ASAP