How to Increase Your Sales Team Productivity

By 

Nick Patrocky

Published 

September 14, 2022

5-ways-to-improve-agent-accountability-in-your-sales-team

TablE of contents

Share this article :

Sales team productivity is a hot topic for any business, especially those relying on telesales. It is a crucial metric for assessing the effectiveness of a business's sales force and ensuring that it is optimally organized and staffed.

When your sales team is productive, it means more money in the bank for you.

In this post, we'll focus on ways to increase your sales team's productivity, with a focus on telesales, as specific strategies work best for this type of selling. 

10 Ways to Increase Your Sales Team Productivity 

Keeping a sales team motivated and productive can be challenging. You want your team to make the most of every opportunity, but sometimes it seems like they're just spinning their wheels. 

Here are ten ways to help boost your sales team's productivity:

10 ways to increase your sales productivity

Invest in a sound CRM

Sales keep the company afloat and bring in the revenue that allows it to grow.

One way to increase productivity is to invest in a good CRM system. A CRM system helps sales reps stay organized and focused on their goals. It can also provide valuable insights into managing leads, automating tasks, and customer behavior, allowing them to identify trends and target new prospects. It helps to automate repetitive tasks, freeing your sales reps to spend more time selling.

Use data to your advantage

If you want your sales team to be more productive, you need to start using data to your advantage.

  •  Identify areas where your team members need improvement by tracking their performance.
  • If you notice a particular salesperson struggling to close deals, you can provide them with additional training or resources. Data can help you determine which strategies are working and which aren't.
  • Giving your sales team access to good-quality data is essential. By segmenting your audience and tailoring your message to specific groups using data, you'll be more likely to generate leads and boost sales.

Train your team properly

The first step in training is to provide your team with the knowledge they need to be successful.

This means giving them an overview of your products or services, teaching them about your target market, and providing them with some basic sales techniques. Once they have this foundation, it's time to focus on how they can use their skills to close more deals.

Investing in your team's development will enable your team to increase sales and reach your business goals.

Set clear goals and objectives

Sales teams are under constant pressure to meet quotas and hit targets. As a result, it is essential to set clear goals and objectives that everyone can work towards. Regular check-ins and performance reviews will ensure everyone is on the same page and working towards the same objectives.

Provide incentives

While many factors contribute to a sales team's productivity, providing incentives to perform and put in the extra effort required to close deals can ensure the team always works at peak performance.

Incentives can take many forms, but they should always be aligned with the company's overall objectives.

Communicate regularly

To increase productivity, communication among the sales team is vital. Regularly communicating with team members can help them stay updated on new developments, plans, and expectations. It opens an easy channel to share best practices and provide feedback.

Regular communication can help to identify any sales bottlenecks, brainstorm solutions, and create strategies for increasing sales. Building rapport with your team is essential so they feel motivated to work hard for your business.

Measure and Track Sales Activities

One of the fastest ways to increase your sales team's productivity is to measure and track their sales activities.

This can help you identify areas where they fall behind, which strategies are working and which are not,  and take steps to improve their performance. You can use several metrics to measure and track sales activity, but some of the most important ones include call volume, conversion rate, and average deal size.

Tracking these metrics ensures that your sales team is on track and making the most of their time.

Read more on how SquadStack helps their decentralized network of sales experts be more productive.

Celebrate Wins

To stay motivated, it is essential for salespeople to feel like they are making progress.

Unfortunately, the nature of sales means that there will always be more prospects to contact and more deals to close. As a result, salespeople can quickly become bogged down and lose sight of their accomplishments. To combat this problem, celebrate the wins, no matter how small.

You could consider sending out a company-wide email whenever someone on the sales team closes a deal. By taking the time to recognize and celebrate the accomplishments of your sales team, you can help keep them motivated and focused on their goals.

Hire the right people

Hiring the right people is one of the most important steps to increasing your sales team's productivity.

Sales is a complex job that requires a mix of skills, including critical thinking, customer service, and communication. Look for candidates with a strong track record of success in previous roles and who demonstrate the ability to think creatively and solve problems.

By taking the time to hire the right people, you'll set your team up for success from the start.

Promote a positive work/life balance

Maintaining a healthy work/life balance is crucial in any job. But the stakes can be even higher for salespeople, who are often under pressure to meet quotas.

A recent study found that 68% of salespeople say they've missed a personal or family event due to work demands. Salespeople who make time for outside interests and activities will likely be engaged and motivated at work. They're also less likely to experience burnout, leading to absenteeism and turnover.

So if you want your sales team to be productive, promote a positive work/life balance. Encourage them to take breaks, use their vacation days, and pursue hobbies and interests outside work. By doing so, you'll improve not only their well-being but also their performance.

Key Pillars of Sales Productivity

5 key pillars of sales productivity

Pipeline Management

By keeping an up-to-date and accurate view of the sales pipeline, businesses can make better-informed decisions about where to allocate their resources and best support their sales teams.

Know which deals are close to closing, which ones are in danger of falling through, and which ones are newly added so you can prioritize accordingly. Identify potential problems early on and take corrective action before it's too late.

Time Management

Make sure you spend your time wisely and are not bogged down in unproductive activities. Time management also includes scheduling regular check-ins with your manager to ensure you're on track.

One of the best ways to do this is to create a daily schedule and stick to it as much as possible. This will help you to better utilize your time by allowing you to plan for tasks in advance and set aside specific blocks of time for each task.

Constant Innovation

The best salespeople can adapt to changing markets and find new ways to sell products.

They are always looking for new ideas and ways to improve the sales process. As a result, they can close more deals and generate more revenue for their companies.

Activity Tracking

By tracking activities such as calls made, emails sent, and meetings held, sales teams can identify which activities are most likely to lead to successful outcomes.

Activity tracking can help improve time management by revealing which activities take up the most time without yielding results.

Goal-Oriented

 Setting goals is essential to being a successful salesperson. By taking the time to articulate what you want to achieve, you can stay focused and motivated even when the going gets tough.

And while it's important to set realistic goals, don't be afraid to think big. So whatever your sales goals may be, remember to keep them realistic yet aspirational, and most importantly, write them down!

Conclusion

Now that you know key ways to increase your sales team productivity, it's time to implement them. Remember, telesales is a numbers game.

The more calls your team makes, the more opportunities they'll have to close deals.

About the Guest Author

Nick Patrocky is a UX/UI designer, app reviewer, software reviewer, and blogger. Nick’s worked with over 150+ clients from countries all around the globe. Nick also enjoys reviewing mobile apps, web apps, and websites. Check out his blog if you want to know what it takes to be an app designer or a successful freelancer.

Stay in the know

Get the latest product and management insights.