What are Quality Parameters in BPO: A Complete Guide

Learn about the essential quality parameters in BPO and how they impact business success. Enhance your knowledge about call quality parameters and KPIS of quality analyst in BPO.

July 20, 2023


8 Minutes

Saumya Singh

Saumya Singh

 What are Quality Parameters in BPO: A Complete Guide


Call quality parameters in BPO are the standards or metrics used to evaluate interactions between customer service representatives (CSRs) and their customers during calls. Evaluating call quality ensures that Customer service representatives provide excellent service, resolve issues efficiently, and create an exceptional customer experience. 

Some standard quality parameters in BPO include average handle time (AHT), call handling time (CHT), call resolution rate (CRR), customer satisfaction score (CSAT), and communication skills. The QC analyst in Business Process Outsourcing monitors and evaluates the performance and provides feedback to maintain and improve customer satisfaction and the organization's overall performance.

What is Sales in BPO?

What are the Quality Parameters in BPO?

Quality parameters are the standards used to evaluate and ensure the standards of services a BPO company delivers. These parameters are essential for ensuring the best services are provides to customers. Let us check the seven key call quality parameters in a BPO shared below. Maintaining quality is necessary in both voice and Non voice process while responding the queries of customers.

Analyze the performance through quality parameters

Call Quality Parameters in BPO

Some of the standard call quality parameters in BPO are as follows:

  • Call Monitoring Score - Call Monitoring assists in determining if CSRs comply with business regulations, have proper scripts, and provide the correct information.
  • Average Handling Time (AHT) - Average handling time measures the time the agents take to handle customer interactions - such as talk time, hold time, and after-call work.
  • Call Handling Time: Call handling time calculates the total call duration, including time spent resolving customer issues and prioritizing time efficiency. 
  • The first call resolution (FCR) rate: FCR measures the percentage of customer queries resolved during the first call without requiring follow-up. A higher FCR rate means effective problem-solving and excellent customer experience.
  • Customer Satisfaction (CSAT) score: In CSAT, after each call, BPOs perform post-call surveys to collect customer feedback and evaluate their satisfaction with the service provided. The CSAT scores help measure overall customer satisfaction.
  • Language and communication skills Score- Communication skills are essential in BPO interactions, particularly in international call centers where agents speak multiple languages.
Quality Parameters in BPO
Image - Quality Parameters in BPO

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Agents Call Quality Key Performance Indicators (KPIs)

KPIs are specific metrics used to measure the performance of outsourced processes. These metrics change depending on the nature of the service.  Agents KPIs include the following:

  • Customer satisfaction scores
  • Average handling time
  • First call resolution rate
  • Error rates
  • Productivity measures
  • Increase in Sales numbers

Benefits of Using Call Quality Parameters in BPO?

Using Call Quality parameters in BPO offers several benefits. These parameters help ensure that the interaction between CSRs and clients meets the desired standards and contributes to overall operational excellence. The benefits of using call quality parameters in BPO are as follows:

  • Improved First Call Resolution Rates (FCR)
  • Improved Client experience
  • Improved Employee engagement 
  • Data-Driven decision making
  • Process Optimization
  • Competitive advantage
  • Compliance and regulatory adherence
  • High Connection Rate

Also Check: Sales Service Quality Management & QMS in Modern Business

Benefits of Using Call Quality Parameters in BPO
Image - Benefits of Using Call Quality Parameters in BPO

Difference between a BPO & Call Center

What are the Parameters of Quality Analyst in BPO?

A Quality Analyst in BPO is a professional responsible for monitoring, evaluating, and ensuring the delivery of standard of services provided by CSRs. The role of a Quality Analyst is vital in maintaining and improving customer satisfaction and the overall performance within the BPO. The primary responsibilities of QC Analyst in a BPO include the following:

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Conclusion: Quality Parameters in BPO

To sum up, quality parameters in BPO are vital in providing excellent client service and maintaining client satisfaction. Continuous improvement and data-driven decision-making enable BPO companies to reach excellence in service delivery. Implementing quality parameters benefits clients, improves employee satisfaction and performance, and contributes to an organization's success.


Why are Quality parameters important?


Quality parameters in BPO help maintain consistent service quality and identify areas for improvement. By adhering to these parameters, BPO companies can meet client expectations and enhance their brand reputation.

How does Squadstack help BPOs in quality parameters?


Squadstack helps in AI-driven call monitoring, performance analytics, quality assurance automation, and customer experience management.

Can quality parameters in BPO change over time?


Yes, Quality parameters can change over time. However, as client requirements may vary, new processes may be introduced, or industry standards may be updated.

What are some best practices for implementing quality parameters in BPO?


Best practices for implementing quality parameters in BPO include collaborating with clients to define clear expectation, Providing regular training and coaching to CSRs, Using data-driven decision-making for process improvements, and Promoting a culture of continuous improvement.

What is the role of a quality analyst in monitoring quality parameters?


A Quality Analyst in BPO, is a professional responsible for monitoring, evaluating, and ensuring the delivery of standard of services provided by CSRs

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